It all started on a warm Sydney afternoon by the water at a friend's pool. Argo the Rottweiler (my friend's dog) started splashing around with me - tail wagging, eyes sparkling, completely in his element. Watching him, I realised just how much joy the water brings to our four-legged friends, and how important it is to keep them safe while they play, swim, and explore.

As a proud dog mum living in Sydney, my dog Rufus inspires me every single day to stay active, embrace adventure, and dream up new ways to bring our lives even closer together. Swimming has always been one of our favourite activities - it’s fun, healthy, and the perfect way to bond. That’s why Doggos Wear was born: to create life jackets designed with love, safety, and style so every pup (and their human) can enjoy the water with confidence.

This brand is more than just products - it’s about moments shared, memories made, and a deeper connection between humans and their doggos.

I can’t wait for you to join us on this journey, and we truly hope you love our gear as much as we love creating it.

From Rufus & Lauren, with love x